Mon, 2010-04-26 16:56 — admin

 

SEGi University College, School of Communication Studies organized an awareness campaign titled, 'Malaysian-LAH! at e@Curve Mutiara Damansara on 3^rd April 2010. The event was launched by Deputy Vice Chancellor of Segi University College, Student Affairs, Dato' Jamaluddin Mohaidin. ,

With the tagline 'Stop.Stand.Salute', the objective of the campaign was to express youth's point of view on being true Malaysians. "Stop. Stand. Salute" refers to the campaign's 'flash mob' which involved stopping, standing and saluting the nation by singing the national anthem, 'Negaraku'.

According to the campaign Chairperson, Nicholas Mak, this campaign was a final project for the Public Relations subject. He said, "The class brainstormed for ideas for our new campaign and finally this campaign was chosen as we feel unity is slowly diminishing amongst the younger generation and we representing these youths would like to play our part in making a difference."

The campaign opened with a percussion group called, "Zouqsahara" followed by speeches by the campaign chairperson Nicholas, Head of School of Communication Studies, Mr. Faisal Ibrahim  and Dato' Jamaluddin Mohaidin.

The official launch took place as cheerleaders from the Elite All Stars Cheerleading team performed an opening gambit and presented Dato' with the campaign's official banner for him to sign.

The event also had activities such as the Pic-Quest competition, a Giant "Twister" game, food bazaars, and a photo exhibition among others. There were also performances by An Honest Mistake, Danell Lee, Joe Flizzow, KLG Squad.

In hopes to inspire the audience, the campaign featured a mini-forum, "Malaysian-LAH Youth Celebrity Forum." The forum panel saw celebrities such as actress Sharifah Amani, award winning lyricist Pete Teo, Tv host Jojo Struys, Executive Editor for Entertainment, Lifestyle and New Media, Malay Mail Irwan Abdul Rahman and comedian Andrew Netto who also played emcee for the day.

The campaign was a true success as it managed to meet its key objective to celebrate unity amongst us Malaysians and further create awareness on the need for the younger generation to play their roles as the voice of the next generation.