Fri, 2010-07-16 11:32 — admin
Julia Chong (right) and Women, Family and Community Developement Minister Datuk Seri Shahrizat Jalil (left) during the launch
Having a mattress to sleep on, talking with friends, riding a bike, or dancing to the beat of music - these are the everyday things that we take for granted.
But for an orphan, a mentally disadvantaged child, or a bed-ridden victim of stroke, the things we do at ease is a dream come true for them to be able to do again.
And with that in mind, the Truly Loving Company launched their month-long 'Promise Me' campaign to make the dreams of 70 members from four different charity homes come true.
TLC, which was formed in 2006, is a social enterprise that donates 100 per cent of their dividends from sales of household products to their four charity partners: Rumah Aman, The Handicapped and Mentally Disabled Children Association of Johor Bahru, Hospis Malaysia, and National Stroke Association (NASAM)
Pooling in the resources of student organisations such as the Association Internationale des Etudiants en Sciences Economiques et Commerciales (AIESEC), ELC International School as well as five Nuffnang bloggers, these young people will take up pledges to fulfill under the Promise Me Campaign, and they have a responsibility to do so within a one month period.
"As the Gen Y is the next generation of opinion leaders and decision makers, it is important that we include in them caring values which they will take on to their working life," said Chief Executive Officer and founder of TLC, Julia Chong.
All of the pledges's progress will be followed closely via a microsite, at www.tlcpromiseme.com, which will allow the public to follow individual pledges as well as do their bit to help.