Malaysia is the country that seems to be on sale all year round. Take for instance the Malaysia Mega Sale Carnival which is currently ongoing from July 24 till September 16. What better time than to have an event catered to shoppers at the Mid Valley Convention Centre, situated at one of the busiest shopping centres in the Klang Valley.

For three days beginning Aug 13, the convention centre will be bustling with shops set up by budding entrepreneurs who have their own shops online. Malaysia's Online Fashion Entrepreneurs' Weekend (MOFEW) which is organised by A&O Brand Solutions boasts various activities during those three days.

Apart from the many booths which will have their owners retailing their apparel, accessories, shoes and bags, there will also be a fashion show for the finalists who had made it to the final stage of 'The Search for THE Malaysia Online Fashion Entrepreneur'.

These eight blogshop owners have been selected over two stages prior to finals.

Stage one saw over 70 entries which were then whittled down via public votes through social networking site, Facebook. The blogshop owners had to put their marketing skills to use to rally for votes in order to stay in the race. 

From that elimination process, 25 were left and in the second stage, the remaining contenders were then tasked to photograph their products without neglecting the creative input to the pictures. These pictures went through another elimination process on MOFEW's Facebook page where the public once again gave their votes to their favourite blogs.

The final stage, will have the outstanding eight blogshop owners show off their products on the catwalk. They will then be judged on that day itself by representatives from Elizabeth, Snips and A&O Branding Solutions. Their goods will not be the only things to be scrutinised as the judges will take into account the presentation from top to toe.

 The ultimate winner will walk away with prizes worth RM 70,000 which consists of international and domestic trips, an exclusive fashion show on day three of the event with Snips sponsoring RM5,000, web hosting services and more.

Alongside the competition, visitors of the event will be able to participate in a treasure hunt which flags off from the KLCC Outdoor Carpark at 7am on Aug 15. The trail will lead to and eventually end at the MOFEW venue in Mid Valley Convention Centre.

For more information on the  event and other ongoing activities in conjunction with MOFEW, log on to mofew.com.my.