Not many high-street brands offer guys ready-to-wear that is effortlessly stylish. Celio's charm lies in the fact that it provides menswear clothing that is cool without looking like you're trying too hard to impress. Hot favourites this season includes the faded denim jeans that is matched with a grey tee with black graphic motif. Top off the ensemble with a black hat for added charm.

There's also a selection of hoodies in comfy, lightweight fabric that lend a cool, edgy vibe to any outfit. We especially adore the one in blue highlighted with sporty, black stripes.

For a modern touch, Celio has a smooth and shiny zip-front bomber jacket that would look swell when worn with jeans and white shirt. Or, wear it over a hoodie for that funky, rapper style.

A three-piece ensemble consisting of a pair of grey jeans, grey shirt and a white vest is elegant with a touch of whimsy as the latter comes accented with a rope-like fastening.

Celio which was established in 1978 by brothers Marc and Laurent Grosmann is a French brand that is popular because of its reasonable price range and versatile, commercial fashion.