Asia's pop diva and style icon, Ayumi Hamasaki has joined forces with UK's make-up brand, Rimmel London to take beauty made in London to Asia.

In Malaysia, the exciting collaboration between Rimmel and Ayumi, affectionately known as Ayu, kick-starts with the launch of three Japanese range cosmetic products, namely the Rimmel Forever Shape Mascara, Rimmel Mascara Remover, and Rimmel Colour Rush Sparkling Gradation Eyes, that will be available in Nov.

Developed with advanced beauty and skincare technology from Japan, the latest Rimmel Japanese range of cosmetics are designed specifically to suit the beauty needs of Asian features and skin types.