Levi's has recently launched their Curve ID denim line, a revolutionary range that focuses on the body shape rather than size.

Say goodbye to jeans that fit around the bottom but is tight around the waist or to jeans that fit around the waist but is loose at the bottom. You don't have to struggle with that muffin top anymore.

Levi's Curve ID is based on a new method to measuring a woman's body. This new approach has revealed three different body shapes that account for 80 per cent of women's shapes universally.

The three different cuts offered by Levi's Curve ID is the Slight Curve for straight figures, the Demi Curve for even proportions and the Bold Curve for more curvaceous figures.

Senior Vice President of Levi's Marketing and Design, You Nguyen said that since Levi's patented their first women's jeans 75 years ago, no one has really changed the formula to find the perfect fit.

"Our revolutionary approach looks beyond waist size to address the true curves of a woman's body" she said.