Zig Power!

Imagine a shoe that gives you more energy and more stamina to train for longer periods of time, an isotonic drink for your feet. Reebok's new innovative training shoe, the ZigTech does just that.

The ZigTech features a state-of-the-art zig-zag sole that creates more energy with every forward step you take, allowing a longer, more efficient, training period as it reduces the wear and tear of key leg muscles by up to 20 per cent.

Even though ZigTech already has big name ambassadors in the States like NFL superstar Chad Ochocinco and the NBA's number one overall draftee in 2010, John Wall, Reebok is looking to run some promotional tie-ins locally.

One of the campaigns features Reebok challenging a team of personal trainers form Pushmore, a local CrossFit affiliate, to test the ZigTech training shoes, putting it through a rigorous training regime for a total of three months.

To see the ZigTech in action and also learn some CrossFit training tips from Team Pushmore, go to zigup.wordpress.com.

Reebok is also holding a competition to find Malaysia's first ZigMan. Five chosen challengers will outdo themselves and compete in a series of challenges set by their drill sergeants, Anand and Jaya.

The winner will be selected through the accumulated votes on www.hooha.asia, points collected during the challenges as well as a panel of judges from Reebok.

The chosen ZigMan will be awarded a contract with Reebok to be their ambassador for a year. To find out more go to www.hooha.asia